The Design Practice of Benjamin Smith
Strategic Design &
Art Direction
With over 10 years of experience building brand identity, campaigns, and packaging. I’m a curious and versatile creative who thrives at the intersection of design, strategy, and technology.

My work spans graphic design and art direction, brand strategy, through to photography, motion, 3D, Webflow, and generative design tools. I approach every projects with a curiosity and a restless energy to create emotion as well as beauty—always exploring new ideas and creative technology.

I believe play is the highest form of research, and that finding balance between logical strategic thinking and intuative creativity is where great work emerges.

Get in touch at benj@benj-design.com
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benj@benj-design.com
Projects
Mist Thermal Sanctuary
Brand Strategy, Brand Identity
SRAM
Campaign Identity, Art Direction
Mountain Joe cocktail packaging design Banff Rockies can
Mountain Joe
Brand Identity, Packaging Design
Pasitha
Brand Identity, Packaging, Photography
Elevate Talent Management
Brand Strategy, Brand Identity, Photography
Lab Theory
Brand Identity, Packaging Design, Photography
Ethereum
Campaign Identity, 3D Animation
Slow Roads
Brand Identity
Vestey Holdings
Brand Identity