The Design Practice of Benjamin Smith
Strategic Design &
Art Direction
Brassica
Brand Identity

Brassica is a farm-to-table restaurant based in the beautiful sunshine coast, Gibsons, British Columbia.

The name 'brassica' is a genus of plants in the cabbage and mustard family - all vegetables commonly used in across their dishes. Working with illustrator Estee Preda we personified the vegetables to bring a playful and silly quality to the brand, representing their playful approach to their healthy dishes.

Even the signage for Brassica drew from the idea of layers within a cabbage - the restaurant sign was created from three layers of wood.
Credits:
Creative Direction — Glassfurd & Walker
Illustration — Estee Preda
Services:
Brand Identity
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