Breaking perceptions for what is possible within internet browsers through it's procedurally generated infinite driving simulation.

The concept for the logo pulls together several concepts. Inspired by it's tag line 'infinite driving zen' - the logo pulls reference from the yin yang symbol whilst simultaneously doubling as an 'S' character as well as a road wrapping around a hillside.

Overall the brand refresh is brings a more refined and calm aesthetic to mirror the active meditation aspect of the simulation.