Ethereum's blockchain technology is the foundation of a far-reaching number of layer 2 applications and networks yet their technology is often overlooked.

The campaign expands upon the simple notion of being 'inside Ethereum' - a metaphor for all the products built on-top of it's technology.

By taking this notion literally, the campaign centres around diving within the well-established brand marque - the prism, to reveal a stamp which is used across subsidaries brands as a stamp of approval from Ethereum.