The 'Shaft' cocktail was a Banff sensation, so beloved that it even outsold beer, but it was previously only available on tap. Our collaboration with Park Distillery was aimed at creating a name, brand, and packaging to introduce this popular beverage in a convenient canned format.

Park Distilierry, located in the heart of Banff, lies at the base of the iconic Mount Rundle. This iconic and distinctive mountain served as the inspiration for the can's design. Connecting place with product.

The mountain's distinctive shape became a key part of the brand, which is paired with a colour palette that pays homage to the uniforms of Parks Canada rangers. A brand that  intrisically feels like an extension of the Rockies.

Whilst the beverage is served in a tiny can, the brand's attitude is all but small. With an energy that draws from the apres culture of Banff.