Web3 Brand Identity
Most web3 projects look and sound identical. That's not a design problem, it's a thinking problem. I bridge the gap between technical credibility and emotional resonance.
THE PROBLEM
Web3 agencies understand the technology — the consensus mechanisms, the tokenomics, the community dynamics. But branding is an afterthought.
Traditional branding agencies get lost in the technical weeds, produce generic messaging, and fundamentally don’t understand what makes your project different from a structural level.
You need someone who can hold both simultaneously.
Web3 Agency
Technically literate but brand-illiterate. Every deliverable looks like blockchain clipart. The emotional layer, the thing that makes communities show up, trust in what you do, and rally behind your mission - that's what they miss.
Traditional Agency
Beautiful work, wrong assumptions. They treat blockchain as an aesthetic rather than a technology. The messaging doesn’t hold up with technical audiences who can see through the surface.
The Approach
Through deep-dive conversations with founders, I find the authentic thing — the thing your community already senses but can’t articulate — and build a complete visual system around it.
01
I go deep into what makes your protocol actually different. Not the feature list — the underlying belief, the problem that genuinely bothers you, the world you’re trying to build. That’s where emotionally resonant brands come from.
02
Technical complexity becomes emotional clarity. The mechanism that makes your protocol interesting gets translated into language and visuals that technical people respect and non-technical people understand.
03
A complete identity — not just a logo. A visual language that works across X and event stages, on-chain and off. One coherent brand that scales with your ecosystem.
Who This Is For
DeFi
Protocols that need to explain complex mechanisms without losing people in the first sentence. The mechanism is the differentiator — it needs to be legible.
Infrastructure
L1s and L2s that want to stand for something beyond fast and scalable. Everyone is fast and scalable. What’s the actual story?
DAOs
Communities that need visual coherence across decentralised teams. A brand that members feel proud to carry and new contributors immediately understand.
Platforms
Products bridging crypto-native and mainstream users — where the brand has to work in both worlds without feeling like a compromise in either.
LET'S TALK
Start with the part that’s hard to explain. That’s usually where the brand is.
Currently accepting a limited number of new projects.