client
Top Table Group

location
Whistler, British Columbia

scope
Identity Design, Menu Design, Art Direction, Web Design

team
Phoebe Glasfurd, Creative Director @ Glasfurd & Walker
Leila Kwok - Photography

Wild Blue Restaurant + Bar, acclaimed as "The Most Significant Whistler Restaurant Opening in a Decade" by Vancouver Magazine, encapsulates the essence of Whistler's fine dining culture. It takes immense pride in presenting elevated Pacific Northwest cuisine, sustainable seafood, and locally sourced ingredients. These culinary delights are complemented by an extensive wine selection and a carefully curated cocktail menu.

Our identity system revolves around the principles of sophistication and restraint, primarily defined by a meticulously crafted wordmark. The brand's typographic approach reflects precision and thoughtful consideration, offering a deliberate contrast to the photography, which skillfully captures the intricate details and textures of seafood, as well as the inherent beauty of each dish.