client
Yeti Cycles

role
Art Direction, Design, Title Design

team
Drew Pautler, Creative Direction @ Good Fortune Collective
Plastic Bionic, 3D Artist 
Retouching, Casey Kerrick
Photography: Dave Trumpore, Eyeroam, Ben Page

As we delved into Yeti Cycles' latest line, which featured a revamped Switch Infinity, it dawned upon us that they had essentially "recomputed infinity." But what if we were to translate this recalculated concept into the tangible world? The result would be an exhilarating terrain for cycling and a plethora of mind-bending visuals to usher in Yeti's fresh collection.

Collaborating closely with GFC, we brought this visionary concept to fruition, teaming up with the skilled 3D artist Plastic Bionic and harnessing Casey Kerrick's remarkable retouching talents to breathe life into the concept.

We also crafted titles for their instructional films.