When Yeti Cycles engineered their new line with a redesigned Switch Infinity, we realized that they had effectively “recalculated infinity”. But what would that look like if infinity itself were recalculated in the real world? One hell of a place to ride, and a slew of brain bending visuals to help launch Yeti’s new quiver.

I worked with GFC to bring the concept to life, working with 3D artist Plastic Bionic and Casey Kerrick’s amazing retouching chops to bring the idea to life.

client
Yeti Cycles

role
Art Direction, Design

team
Creative Direction – Good Fortune Collective
3D Artist – Plastic Bionic
Retouching – Casey Kerrick
Photographers - Dave Trumpore, Eyeroam, Ben Page