Art Direction

‘Shaft on draft’ was a cocktail so popular in Banff, Alberta that it outsold beer. But previously only available on tap. We worked with Park Distillery to develop a name, brand, and packaging to bring the drink to market in its canned form.

Park Distillery, based in the heart of Banff, at the base of the iconicly shaped mountain - Mount Rundle. This became the inspiration for the can, along with the colour palette which references the uniforms of the Parks Canada rangers. Designed to ‘just feel like it belongs in the Rockies’.

Served in a tiny 250mL can, it’s the perfect beverage to perk you up after a day of adventure and to elevate you into a night of apres.

Park Distillery

Packaging, Brand Identity, Art Direction

Creative Direction – Glasfurd & Walker
Photography – Ian Lanterman
Designed whilst working at Glasfurd & Walker
Photography by Ian Lanterman

When Yeti Cycles engineered their new line with a redesigned Switch Infinity, we realized that they had effectively “recalculated infinity”. But what would that look like if infinity itself were recalculated in the real world? One hell of a place to ride, and a slew of brain bending visuals to help launch Yeti’s new quiver.

I worked with GFC to bring the concept to life, working with 3D artist Plastic Bionic and Casey Kerrick’s amazing retouching chops to bring the idea to life.
Yeti Cycles

Art Direction, Design

Creative Direction – Good Fortune Collective
3D Artist – Plastic Bionic
Retouching – Casey Kerrick
Photographers - Dave Trumpore, Eyeroam, Ben Page

© 2022 - Benjamin Smith
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Currently based in Vancouver, BC