Vestey Holdings, a distinguished fourth-generation family-owned holdings company with a primary focus on the food industry, has recognized the necessity of revitalizing their brand to align with the contemporary era.

Our vision for this project was rooted in the concept of portraying a cohesive family of businesses. Drawing inspiration from family tree diagrams, we seamlessly integrated this concept with a meticulously crafted typographic wordmark. The result is a comprehensive transformation that breathes new life into their brand, resonating throughout their marketing materials, photography, and website.