Vestey Holdings are a fourth-generation family-owned holdings company operating primarily in the food industry. Their brand has become out-dated and in need of bringing into the 21st century.

The concept was led by the idea of a family of businesses. We took visual cues from family tree diagrams, paired with a finely crafted typographic wordmark to bring their brand, marketing materials, photography, website to life.
client
Vestey Holdings

role
Branding
Completed whilst working at Squad

2021 ︎ Benj Smith
Vancouver, BC