Vestey Holdings are a fourth-generation family-owned holdings company operating primarily in the food industry. Their brand has become out-dated and in need of bringing into the 21st century.

The concept was led by the idea of a family of businesses. We took visual cues from family tree diagrams, paired with a finely crafted typographic wordmark to bring their brand, marketing materials, photography, website to life.

client
Vestey Holdings

role
Brand Identity

team
Creative Direction – Squad
Photography – Percy Dean

Completed whilst working at Squad