Freelance Designer
& Art Director

client
Pho Vietnamese

location
Manchester, UK

scope
Brand Identity, Signage, Web Design

role
Creative Direction & Design



Pho is a Vietnamese restaurant with multiple locations across the UK. The restaurant found its beginnings when husband and wife, Stephen and Juliette, travelled to South East Asia and fell in love with the nation’s iconic dish by the same name.

Serving delicious/nutritious meals, low in calories - high in protein, the logo for the brand takes inspiration from the Vietnamese symbol for longevity to emphasize it’s dedication to health.


















© Benjamin Smith 2024