Pho's narrative unfolds as the brainchild of founders Stephen and Juliette, whose journey through Vietnam ignited a profound love for the nation's iconic dish, Phở.
Their pivotal mission was to introduce the richness of Vietnamese culture to Manchester, a city yet to savor the delights of Vietnamese cuisine. Given Phở's nutritional richness and protein-packed goodness, it naturally became the foundation of the business identity.
Drawing inspiration from the Vietnamese symbol of longevity, 'shou,' we meticulously crafted a symbol unique to Pho, serving as the cornerstone of the entire brand and weaving a cohesive visual language throughout.
Their pivotal mission was to introduce the richness of Vietnamese culture to Manchester, a city yet to savor the delights of Vietnamese cuisine. Given Phở's nutritional richness and protein-packed goodness, it naturally became the foundation of the business identity.
Drawing inspiration from the Vietnamese symbol of longevity, 'shou,' we meticulously crafted a symbol unique to Pho, serving as the cornerstone of the entire brand and weaving a cohesive visual language throughout.
client
Pho Vietnamese
role
Creative Direction, Design
Pho Vietnamese
role
Creative Direction, Design
