Art Direction

Pasitha encapsulates the very essence of European lifestyle – a life dedicated to savoring the present moment. As a brand specializing in nebulizing waterless diffusers and essential oil blends, Pasitha is your gateway to tranquility and well-being.

The brand identity is meticulously crafted to embody this philosophy. Through thoughtfully selected imagery and a minimalist approach to typography and color, Pasitha exudes an air of timeless heritage, all without a trace of antiquity. It's an invitation to embrace the art of slowing down, immersing oneself in the moment, and relishing the simple yet profound pleasures of life.


Branding, Photography, Art Direction

© Benjamin Smith 2023

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