At the beginning of every ski season, MEC host their seasn opener. An evening of ski films, giveaways, socialising and ski waxing.
Due to the pandemic this years Season Opener went, like so many things, online.
Leaning into ski and skate culture we took inspriation from the old school quality of VCR films and created a campaign identity for use across print, digital, and social channels.
Due to the pandemic this years Season Opener went, like so many things, online.
Leaning into ski and skate culture we took inspriation from the old school quality of VCR films and created a campaign identity for use across print, digital, and social channels.
client
Mountain Equipment Co-op
role
Design
Mountain Equipment Co-op
role
Design
Designed whilst freelancing for Mountain Equipment Co-op