Lab Theory is Rubicon Organics’ first premium concentrate brand and is demonstrative of their unrelenting obsession with quality through a flavorful and terpene-rich suite of products.

Inspired by the experience of each product, we worked with illustrator Valentin Heinrich to create a series of textural illustrations to bring the brand and packaging to life.
Lab Theory

Branding, Photography
Completed whilst freelancing with Skeleton Crew 

2021 ︎ Benj Smith
Vancouver, BC