Design
Art Direction
Photography
INSTAGRAM       ABOUT
Lab Theory is Rubicon Organics’ first premium concentrate brand and is demonstrative of their unrelenting obsession with quality through a flavorful and terpene-rich suite of products.

Inspired by the experience of each product, we worked with illustrator Valentin Heinrich to create a series of textural illustrations to bring the brand and packaging to life.
client
Lab Theory

role
Brand Identity, Photography, Art Direction

team
Creative DIrection – Skeleton Crew
Completed whilst freelancing with Skeleton Crew 

© 2022 - Benjamin Smith
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Currently based in Vancouver, BC