Launching as the most expensive cannabis concentrates brand in Canada, we were tasked to develop a name, concept and aesthetic that could live up to their ambitions for quality and experience.

In three months, we went from a blank piece of paper to full brand identity, packaging, point of sale materials for retail, photography, and a suite of social content and digital advertising placements.
Lab Theory

Branding, Photography
Completed whilst freelancing with Skeleton Crew 

2021 ︎ Benj Smith
Vancouver, BC