Lab Theory is Rubicon Organics’ first premium concentrate brand and is demonstrative of their unrelenting obsession with quality through a flavorful and terpene-rich suite of products.
Inspired by the experience of each product, we worked with illustrator Valentin Heinrich to create a series of textural illustrations to bring the brand and packaging to life.
Inspired by the experience of each product, we worked with illustrator Valentin Heinrich to create a series of textural illustrations to bring the brand and packaging to life.
client
Lab Theory
role
Brand Identity, Photography, Art Direction
team
Creative DIrection – Skeleton Crew
Lab Theory
role
Brand Identity, Photography, Art Direction
team
Creative DIrection – Skeleton Crew
Completed whilst freelancing with Skeleton Crew