Founded by a retired mill owner, John William Lees, in 1828. JW Lees is a one of Manchester’s oldest breweries. Our task was to keep alive two-centuries of heritage and tradition whilst bringing the brand into the 21st century. Positioning them as the ‘Modern Traditional Brewer’. We redesigned their 10 core beers plus multiple ranges of seasonal and collaboration beers.

The rebrand was also carried across their estate of over 30 pubs where we developed a fresh signage approach.

client
JW Lees Family Brewers

role
Branding, Art Direction

Completed while working at Squad