Freelance Designer
& Art Director
Established by John William Lees, a retired mill owner, in 1828, JW Lees is an integral part of Manchester's brewing legacy. Our mission was to pay homage to two centuries of tradition while infusing new vitality into the brand, positioning them as the 'Modern Traditional Brewer.' This involved revamping their 10 core beers, crafting multiple seasonal brews inspired by Manchester's vibrant music scene, and collaborating with notable figures like Professor Brian Cox. We also modernized signage across 30 pubs.

Our design approach seamlessly blends traditional Victorian aesthetics, a nod to the brewery's 1828 origins, with contemporary design and typography. This approach effectively bridges the gap between the 19th and 21st centuries.
client
JW Lees Family Brewers

role
Branding, Art Direction

team
Squad – Creative Direction
Darren Newman – Illustration
Completed while working at Squad


© Benjamin Smith 2024