GNCCF is one of the leading events for contemporary craft in the UK. It showcases work from over 160 selected designer–makers: from contemporary ceramicists, jewellers, furniture makers and printmakers, to artists working with glass, paper and textiles.

The campaign identity was led by the line ‘Craft Says Something’ which aims to change perspectives that craft doesn’t have to be ‘crafty’.

Working with photographer Kevin Summers we paired stunning photography with speech-marks as a way to frame the unique items.
client
Great Northern Contemporary Craft Fair

role
Design, Art direction
Designed whilst working at Squad

2021 ︎ Benj Smith
Vancouver, BC