client
Great Northern Contemporary Craft Fair

location
Manchester, UK

scope
Campaign Identity, Photography, Art Direction, Out-of-home, Print

team
David Barraclough, Creative Director @ Squad
Rob Gray, Strategy Director @Squad
Kevin Summers - Photography

role

Art Direction, Design, Production

GNCCF is a significant player in the world of contemporary craft in the UK. This event brings together over 160 top designer-makers, showcasing a diverse range of artistic styles. You'll discover modern ceramics, jewelry, furniture, printmaking, and innovative art using glass, paper, and textiles.

Our campaign, featuring the slogan 'Craft Says Something,' aims to change the way people perceive craft. We're challenging the notion that craft is confined to a traditional, 'crafty' appearance.

In collaboration with London-based still life photographer Kevin Summers, we've crafted a visual language where each piece is framed by speech quotations, emphasizing the message 'Craft Says Something.'