Design
Art Direction
Photography
The General Data Protection Regulation (GDPR) took effect on May 25, 2018, signifying a significant transformation in the United Kingdom's data protection regulations.

We crafted a campaign aimed at fostering understanding and bolstering trust in the responsible use of data. Adopting the tagline "Your Data Matters," we conceived the 'fingerprint family' concept, employing fingerprints as a means to illustrate individuals' data in a range of animated shorts, printed materials, and digital advertisements.
client
Information Commissioner’s Office

role
Design, Art Direction

team
Squad Ltd.
Completed whilst working at Squad


© Benjamin Smith 2023


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