On 25 May 2018, the General Data Protection Regulation (GDPR) came into effect, representing an evolution in the UK’s data protection laws.

Whilst working with Rob and Dave at Squad.co we developed a campaign to help educate and increase trust and confidence in how data is used. Under the tag line “Your Data Matters” we came up with the ‘fingerprint family’ using the fingerprints as a way to visualise individuals data through a series of animated shorts, print, and digital ads.

Information Commissioner’s Office

Design, Art Direction
Completed whilst working at Squad

2021 ︎ Benj Smith
Vancouver, BC