Design
Art Direction
Photography

‘Shaft on draft’ was a cocktail so popular in Banff, Alberta that it outsold beer. But previously only available on tap. We worked with Park Distillery to develop a name, brand, and packaging to bring the drink to market in its canned form.

Park Distillery, based in the heart of Banff, at the base of the iconicly shaped mountain - Mount Rundle. This became the inspiration for the can, along with the colour palette which references the uniforms of the Parks Canada rangers. Designed to ‘just feel like it belongs in the Rockies’.

Served in a tiny 250mL can, it’s the perfect beverage to perk you up after a day of adventure and to elevate you into a night of apres.


client
Park Distillery

role
Packaging, Brand Identity, Art Direction

team
Creative Direction – Glasfurd & Walker
Photography – Ian Lanterman
Designed whilst working at Glasfurd & Walker
Photography by Ian Lanterman

Deep Blue Cleanup is a non-profit organization focused on educating youth about plastic pollution and methods of cleaning our waters from harmful plastics, and micro-plastics.

I work with them on an ongoing basis on their communications and brand identity.

The idea for the logo struck upon noticing the iconic shape of a shield resembles the shape of a sea turtle’s shell which lead the way for a recognisable hero to lead Deep Blue Cleanup’s messaging. 
client
Deep Blue Cleanup

role
Brand Identity

© 2022 - Benjamin Smith
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Currently based in Vancouver, BC