Art Direction
Deep Blue Cleanup is a non-profit organization focused on educating youth about plastic pollution and methods of cleaning our waters from harmful plastics, and micro-plastics.

I work with them on an ongoing basis on their communications and brand identity.

The idea for the logo struck upon noticing the iconic shape of a shield resembles the shape of a sea turtle’s shell which lead the way for a recognisable hero to lead Deep Blue Cleanup’s messaging. 
Deep Blue Cleanup

Brand Identity

© 2023 - Benjamin Smith
Thanks for visiting
Currently based in Vancouver, BC