client
Deep Blue Cleanup
Pro-bono client

location
Toronto, Ontario

scope
Brand Identity, Logo Design, Animation, Social

role
All

Deep Blue Cleanup is a non-profit organization with a vital mission: educating young minds about the pressing issue of plastic pollution and effective methods to cleanse our waterways of harmful plastics and microplastics.

I'm engaged in an ongoing partnership with them, focusing on refining their communication strategies and enhancing their brand identity.

The concept for their logo came to life when we noticed the iconic shape of a shield closely resembling a sea turtle's shell. This insight led us to create a recognizable symbol, an emblematic hero, to steer Deep Blue Cleanup's messaging and visual identity.