In May of 2018 the new General Data Protection Regulations (GDPR) came into place across the UK to give a much-needed update to previously out-dated laws since there is now such a massive amount of data generated online every day since the rise of the internet over the last two decades.
The Information Commissioner’s Office (ICO) came to Squad for a campaign to launch alongside GDPR in which to raise awareness and improve confidence among the general public around how their data is used today.
The ‘Your Data Matters’ strap-line was devised and underpinned by a family of ‘data-heads’ – a series of illustrated characters with fingerprints as heads (to represent personal data).
The family of data-heads were used across a series of print assets, as well as animations to demonstrate how data is used in the modern world today. This provided a platform to show real-world scenarios of how the new regulations can affect people.