Vestey Holdings Limited
Idea: Family history, custodians of their businesses
Produced while working at Squad

Vestey Holdings are a fourth generation, family-owned business, with origins stretching back to the 1890s. They were among the first to exploit the potential of refrigerated cargo ships, which enabled them to supply large quantities of quality affordable meat, poultry, eggs and fish to the growing UK population during the Industrial Revolution.

Today the various segments have been broken down into seperate businesses held by Vestey Holdings.

The idea for the brand identity stems from their history; utilising the visual language of a family tree. Positioning Vestey not only as a business with a rich heritage, but also as a business which looks to the future.