MEC - Vancouver Stimulus Campaign

Mountain Equipment Co-op
Vancouver stimulus campaign

Problem:
Raise awareness and build trust for MEC in the Metro Vancouver area.

Solution:
Through the line ‘We’ll get you there and back again’ we portrayed MEC’s commitment to enabling Canadians to get outside, in gear they can rely on, and with expertise they can trust in whilst heroing their Rocksolid Guarantee.

Outcome:
The campaign was carried out across billboards and murals in Downtown Metro Vancouver’s transit system.