Working together with Art Director at MEC – Brock Ellis. The ads ran across Downtown Vancouver’s metro system.
The brief was to raise awareness of MEC in the Metro Vancouver area, and regain trust of MEC’s expertise, products and service level.
We solved this through the line ‘We’ll get you there and back again’. Reminding Canadians of MEC’s Rocksolid Guarantee, gear they can trust to perform, and staffers exceptional expertise in the field.